DECEMBER 16, 1975 | CHICAGO, ILLINOIS – Baseball showman Bill Veeck got the keys to the Chicago White Sox on this date in 1975. Veeck’s group bought the team for $10-million (The White Sox estimated value today is more than $900-million).
This was Veeck’s second tour as owner of the team. He purchased the Sox in 1959, which turned out to be good timing because they won their first American League pennant in 40 years that season.
William Louis Veeck left his mark on major league baseball with all kinds of attention-grabbing stunts, some appreciated by his fellow owners, some not. One that drew the ire of many was while owner of the St. Louis Browns he had a midget pinch-hit. He, of course, walked. Other “gimmicks” have become standard baseball attractions. He introduced the exploding scoreboard, fireworks displays, Fan Appreciation Day, and player’s names on uniforms.
There is one baseball attraction Veeck had a hand in – literally – that has become an endearing highlight of one of baseball’s great ballparks. As a teenager he helped plant the ivy on the outfield wall of Wrigley Field when his father, William Veeck Sr., was president of the Chicago Cubs. Many say the ivy was young Bill’s idea.
Contributing sources:
MLB team valuations, Bloomberg
The Chicago Tribune, Chicago, Illinois, December 17, 1975
Bill Veeck: A Baseball Mastermind, BusinessWeek, October 27, 2004
